Do you know how your customers are finding you? Or know what your "perfect" customer looks like so that you know where to find them?
These are important questions. And the answers are even more important.
I know that the majority of my clients find me based on word of mouth. And I love it that they do. But, because most of my clients find me, I'm not really sure where I would go to find them. If you have the same problem, use the following list to brainstorm how you might begin to more methodically learn about, and hang out with, potential clients/customers.
- What do the majority of your customers have in common?
- What types of interests do they have?
- What meetings do they attend?
- What publications do they read?
- Where do they go for personal growth and development?
- Who do you know that might be able to introduce you to these people?
- How can you serve them in some way so that they meet you in a non-sales environment?
- How can you let them know about your services/products?
By asking yourself the above questions, you'll more easily be able to target marketing opportunities for your business. As you do, consider how you can engage in "sample marketing," which includes sharing free samples of your work. This can include writing articles with your byline on them, sharing product samples, or as one of my friends does, making mini-cakes to share taste samples.
Where are your clients coming from? And how can you find more? Spend some time thinking about it this week and you'll be on your way to methodically growing your business.
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