Where Are Your Customers Coming From?

Do you know how your customers are finding you? Or know what your "perfect" customer looks like so that you know where to find them?

These are important questions. And the answers are even more important.

I know that the majority of my clients find me based on word of mouth. And I love it that they do. But, because most of my clients find me, I'm not really sure where I would go to find them. If you have the same problem, use the following list to brainstorm how you might begin to more methodically learn about, and hang out with, potential clients/customers.

  • What do the majority of your customers have in common?
  • What types of interests do they have?
  • What meetings do they attend?
  • What publications do they read?
  • Where do they go for personal growth and development?
  • Who do you know that might be able to introduce you to these people?
  • How can you serve them in some way so that they meet you in a non-sales environment?
  • How can you let them know about your services/products?

By asking yourself the above questions, you'll more easily be able to target marketing opportunities for your business. As you do, consider how you can engage in "sample marketing," which includes sharing free samples of your work. This can include writing articles with your byline on them, sharing product samples, or as one of my friends does, making mini-cakes to share taste samples.

Where are your clients coming from? And how can you find more? Spend some time thinking about it this week and you'll be on your way to methodically growing your business.


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More on Outsourcing

If you missed the teleseminar the other the day about outsourcing, I'll quickly share a few important points here.

What should you consider outsourcing?

  1. Projects you don't have the skills for or would take too long for you to do.
  2. Items you can pay someone else to do at less cost than you make on an hourly basis.
  3. Tasks that bore you--and therefore don't get done anyway!

How do you find reliable outsourcing talent?

  1. Ask friends and colleagues. Word of mouth is the most effective way to add to your team.
  2. Reliable sites like elance.com and hiremymom.com.

When is it time to outsource?

  1. When you have too much work and can't get things done in a timely fashion.
  2. When administrative tasks for your own business (such as marketing, web updates, bookkeeping) keep you from being able to complete billable projects).
  3. When doing so will help you strategically grow your business.

In my next post, we'll talk about outsourcing mistakes to avoid.


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Choosing the Home Business That's Right For You

Most of you reading this blog already are successfully operating a home-based business. But since I've been getting a lot of questions lately from women who want to start a home business, today I'm featuring a great post from my friend Jill Hart. Regardless of where you are on the work-at-home spectrum, you'll benefit from her wisdom.

By Jill Hart
Starting down a new career path can be both exciting and terrifying. There are a lot of tools on the market that can help you determine what type of career field you should enter. But what if your chosen "career path" is being an entrepreneur and running a home-based business? Do the rules change? Below are five questions to ask yourself to help you determine what type of business might be right for you.



1. What is your passion?
Answer this question with the first thing that comes to mind: If money were no object and you could do anything, what would you do? You might have answered "be a writer", "speak at conferences," "bring my product idea to life" or any number of things. Whatever your answer, this most likely is your passion. I challenge you to take the time to ponder this and see if there is a way to bring your dream to fruition.

2. What types of things did you like to do as a child?
Many times the toys and games we loved as children give us a glimpse into who we have become as adults. If you loved climbing trees, you may now be an "outdoorsy" type of person. Think about how this might be incorporated into your business. For instance, you might enjoy setting up outdoor birthday parties for children or selling herbs from your backyard garden.

3. What type of products would you be interested in representing?
If you're looking in the direction of direct sales, whether that be your own product or an established home-based business option, you need to think through what types of products you'd be comfortable presenting to your customers. Take the time to do some research and find a product that truly excites you. Your customers will see your sincerity and that can sell a product just as easily as a fancy presentation.

4. What skills and experience do you bring to the table?
If you've left the corporate world in favor of working at home, you've undoubtedly brought with you a set of skills. There may be a way to market those skills in a new way and turn them into a profitable business. For instance, if you were an executive assistant you may be able to type 80 words or more per minute. You could set up shop as a Virtual Assistant and help other business owners in processing orders, transcribing documents and much more.

5. Are you thinking outside of the box?

Most of us have a fear of the unknown. We many times assume that if we haven't done something before it is simply out of reach. This carries over to the business world as well. We take our products or services and market them in the same way that we see other business owners using. However, it can be much more effective to find new and innovative ways to market. One home-based business owner I know sells stuffable toy kits. Instead of using the usual home parties and birthday party events, she works almost exclusively with children's hospitals doing fundraisers. She makes a great living and helps not only the hospitals, but the children as well. She is a great example of unique marketing and overcoming the mundane marketing methods that so many business owners resign themselves to.Your home-based business should be unique to you. It should make you want to get up each morning excited about the possibilities of the day ahead. Take the time to thoroughly think through the questions above and you'll be on your way to making a great, well thought out decision that has your name written all over it!


About the Author:Jill Hart is the founder of Christian Work at Home Moms, CWAHM.com. Jill is a co-author of the upcoming book So You Want To Be a Work-at-Home Mom (Beacon Hill, Sept. 2009). Jill welcomes work-at-home questions at http://AskJill.cwahm.com. Learn more about working from home at http://cwahm.com/work-at-home.


Outsource Your Way to Success

Though it may be awhile before you're able or interested in outsourcing to grow your business, it's a powerful concept to keep in mind. Consequently, I'm writing to invite you to join me for a free teleseminar on this topic. I'll be interviewed by Joy Duling of the Midwest Business Academy, this Thursday, June 18th. Here's a description of the program:

Why “go it alone” when you can accelerate your success by surrounding yourself with a team of outsourced experts?

Thanks to the Internet and other advances in technology, it’s now possible to develop a “virtual team” so that you don’t have to do everything yourself, allowing you to focus on what you’re good at and most passionate about. Learn the “highest and best use of your time concept” and how it will make you more profitable. In addition, you’ll learn:

1. Three wise reasons to outsource
2. How to conduct a cost/benefit ratio to determine if outsourcing is right for you
3. Where to find reliable and gifted independent contractors
4. Tips for structuring outsourced projects
5. Evaluating outsourced assignments
6. Growing your business through subcontracting

The teleseminar is free but you must register in order to participate. If you're interested, go to:

http://midwestbusinessacademy.camp7.org/events

Also, I'm back from a restful vacation to Utah to visit my father and brother. And that means it's back to work so you'll hear from me more often in the coming weeks.

To your success,
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